As merchandising technology becomes more capable, it also becomes more challenging for retailers to master, leaving them struggling with how to use it to accomplish their business goals.
At Etail Europe 2011, three online retailers will provide their perspectives on how to best put merchandising technology, such as recommendation engines, to practical business use. The panel is called “How To Capture The Business Benefits of Personalization”, and the panel members will be:
- Jan Mehmet, Director Ecommerce, Urban Outfitters
- Nick Doran, Web Marketing Executive, Direct Golf UK
- Gunnar Ulle, Head of Website Development, Neckermann
The panel will take place at 1.55pm.
About eTail Europe 2011
Launched at the dawning of retail E-Commerce, eTail is the one-stop-shop for top-level marketing and e-commerce executives focused on optimizing the multi-channel customer experience. eTail has been running in London since 2007, bringing together senior-level marketing and e-commerce executives from leading British and European Retailers. This year’s event takes place The Park Plaza Victoria, June 20-22, and includes keynote speakers from, among others, Tesco.com, Kiddicare, Boots, Shop Direct, and eBay. For more information, please visit the eTail Europe website at http://www.wbresearch.com/etaileurope/.
